We're big fans of GS1 and if you're a regular visitor to this blog then that's no mystery to you. If you know what GS1 is and the work it's done, then you should understand why we make it such a priority to emphasize the importance of the organization. That's why we're strongly suggesting that supply chain businesses seriously look into sending a representative to GS1 Connect 2012.

The annual conference presents a great opportunity for companies to interact with their partners and GS1 experts, and with that, they can both improve their role in their supply chain and improve the relationships they have with their suppliers, distributors and manufacturers. This year's annual event is set to take place at the Aria Resort & Casino in Las Vegas from June 4 to June 7.

Business reps will have the opportunity to attend industry-specific programs for topics relevant to supply chain companies that work with apparel, consumer packaged goods, foodservice, fresh foods, general merchandise, hardlines and healthcare, according to a pamphlet previewing the event.

"GS1 Connect brings together people and solutions that support different parts of the supply chain and connects them to a bigger picture of what is capable through an integrated approach to solving supply chain problems," GS1 Connect conference director Terry Erman said in a statement. "They get to hear from end-users like themselves, who use barcodes, e-commerce, data synchronization, and RFID to gain efficiency and visibility in their supply chain operations.  That really seems to resonate with our audiences."

Erman added that oftentimes first time attendees explain that "the light bulb went on" for them and they finally understand certain issues that seemed complicated before.

For more information, you can check out the GS1 Connect page here.